InternetRetailing reports that there is a strong move towards the online channel by shoppers looking for discounts and rewards. The latest IMRG Capgemini e-Retail Sales Index revealed that in September shoppers in the UK spent £4.8bn online – an average of £79 per person – up 24% from September last year. However at the same time, as reported by the British Retail Consortium in their retail sales index, high street sales have dropped by 0.4%. While high street sales are down, the BRC also reports a hefty 19.1% growth in online sales, mostly driven by shoppers looking for discounts, rewards and promotions. According to IMRG’s director of information Tina Spooner, despite a continuing decline in consumer confidence, the online retail market is growing ahead of their expectations, with a double digit rise in yearly sales recorded in each quarter of 2010. Concerns over the impending Government spending cuts, VAT increase and job security, together with falling average households’ disposable income, are all contributing to driving this positive e-retail performance as the shopper turns to online retailers to secure the best discounts and rewards.
Rush online for the shopper looking for discounts and rewards
Advertisement
